The New truth about Sponsorships & Sponsorship Programs

The New truth about Sponsorships & Sponsorship Programs

The New truth about Sponsorships & Sponsorship Programs

There was a time when the word sponsor and philanthropic giving were almost synonymous.  You ran an event and went out prior asking local businesses to give some money to help you run your event.  The only expectations were how much can we get (from the event side) to getting some free tickets,  a sign or two and some recognition in any of the pre event advertising for the event.

Although the times have changed dramatically over the past twenty years the approach and implementation of Partnerships (Sponsorships) for events is having a difficult time making that transition from asking for donations to actually targeting, selling and following up with businesses. Today’s business partnership environment is expecting a return on that investment made in your event.

The first thing to remember is:

There is NO MAGIC answer as to how to get a Partner (Sponsor).  I think the best way to approach that subject starts with defining your event.  The better you define your event and know the demographics, you will discover that information now dictates which businesses are a great fit for your event.

The Second thing to remember is:

The Sponsor IS your Partner and thus dictates the relationship building that has to happen for the building of a successful outcome for all involved parties.  It has to be a WIN – WIN – WIN scenario.  Your guests (event attendees), Your Partners (Sponsors) and Your Event all have to take away sense of satisfaction with the overall experience. This process of Building and maintaining this relationship is a full time engagement.

The Third thing to remember is:

First and lasting impressions should be our goal with our Partners.  They HAVE to be our number one priority as we over deliver what they expect.  There are many ways to achieve this which are simple yet take some time, energy and planning, yet are relationship building skills that will pay off for years.

The Fourth thing to remember is:

Never undervalue your event, festival or Fair.  One of the biggest mistakes being made today is pricing your sponsorships (Partnerships) too low. If you believe your event is too small, too young (first or second year) or whatever other negative you put on your mind to not chase good solid Partners then you have to believe that by defining your event you may find that although your event does not have a huge attendance it does attract a particular demographic that certain businesses are also trying to reach.  I have never been one to blame a bad economy, competing events or anything else except maybe weather for having a bad event with a lack of turn out and Sponsors.  It all has to do with the right mindset and overall concern for your potential and current Partners.
The Fifth Thing to remember is:

There are many ways to develop Partnerships (Sponsorships) that get you much more money than you would ever think would come to your event.  Follow up, Coop, Grants, foundations, etc. It takes work and a commitment to your event and your partners to grow an event to a size far above your current expectations.  “What your mind believes is what comes to you”

We will be showing you how easily you can be a Partnership (Sponsorship) superstar at the Florida Festivals and Events Convention August 5-7.  We hope to see you there.  Together we can unmask some of the secrets of a successful Sponsorship Program.

Secrets to a Successful Sponsorship Program, John Owens, General Manager of the Volusia County Fair& Expo Center

“Opening Night: Creating Successful Events; Do you have your copy yet?

Buy your copy now:

Owens, John
Creating Successful Events
BookSurge (231 pp.)
$20.00 paperback
March 6, 2008
ISBN: 978-1-4196-8708-2

In plain language and with numerous examples, Owens imparts years of event-planning knowledge—
from reaching a target demographic through various media to finding sponsors and funding—in this step-bystep
Owens, a certified fair executive, has made a career of organizing large expositions, and has learned
how to use many tools for a successful event, from planning and marketing to actual operation and logistics.
He walks the reader through these stages of event planning, providing tips and specific details in a high-energy
text with many bulleted lists for easy reference. Those seeking to market an event must spend their advertising
dollars wisely, and the author provides guidance not only for reaching the desired audience by radio,
print, television and other media such as billboards and the Internet, but for meeting budgetary goals.
Specific pointers on broadcast commercials vary from comparing the length of the human attention span, to the desired ad length, to determining
the best time of day to run ads for particular events. Having learned from experience, Owens explains how some costs, such as ticket giveaways,
can actually earn money for an event. Finding a sponsor may be critical to success; Opening Night details this procedure, from creating a proposal
(with several comprehensive sample proposals included) to meeting with a prospective partner. For any event, the fundamental goal is to provide
entertainment, and Owens details the specifics of hiring and organizing special acts, keeping in mind special concerns such as sanitation and security.
Finally, to complete this crash course in large-event planning, Owens provides tips on modernizing long-standing events. The author writes
in an informal, spoken style that readily conveys his instructions.
An easy-to-read, large-print introductory guide to event planning that covers all bases.

Kirkus Discoveries, Nielsen Business Media, 770 Broadway, New York, NY 10003

A Different Perspective

I do not know who wrote this bit it is truly very poignant angle I really liked it! Hope you do too!
John Owens

1. Fall and Rise

Today, when I slipped on the wet tile floor a boy in a wheelchair caught me before I slammed my head on the ground. He said, “Believe it or not, that’s almost exactly how I injured my back 3 years ago.

2. A father’s advice

Today, my father told me, “Just go for it and give it a try! You don’t have to be a professional to build a successful product. Amateurs started Google and Apple. Professionals built the Titanic

3. The power of uniqueness.

Today, I asked my mentor – a very successful business man in his 70’s – what his top 3 tips are for success. He smiled and said, “Read something no one else is reading, think something no one else is thinking, and do something no one else is doing.

4. Looking Back

Today, I interviewed my grandmother for part of a research paper I’m working on for my Psychology class. When I asked her to define success in her own words, she said, “Success is when you look back at your life and the memories make you smile.

5. Try and U shall know

I am blind by birth. When I was 8 years old, I wanted to play baseball. I asked my father- “Dad, can I play baseball?” He said “You’ll never know until you try.” When I was a teenager, I asked him, – “Dad Can I become a surgeon?” He replied “Son, you’ll never know until you try.” Today I am a Surgeon, just because I tried!


Today, after a 72 hour shift at the fire station, a woman ran up to me at the grocery store and gave me a hug. When I tensed up, she realized I didn’t recognize her. She let go with tears of joy in her eyes and the most sincere smile and said, “On 9-11-2001, you carried me out of the World Trade Center.”


Today, after I watched my dog get run over by a car, I sat on the side of the road holding him and crying. And just before he died, he licked the tears off my face.


Today at 7AM, I woke up feeling ill, but decided I needed the money, so I went into work. At 3PM I got laid off. On my drive home I got a flat tire. When I went into the trunk for the spare, it was flat too. A man in a BMW pulled over, gave me a ride, we chatted, and then he offered me a job. I start tomorrow.


Today, as my father, three brothers, and two sisters stood around my mother’s hospital bed, my mother uttered her last coherent words before she died. She simply said, “I feel so loved right now. We should have gotten together like this more often.”


Today, I kissed my dad on the forehead as he passed away in a small hospital bed. About 5 seconds after he passed over, I realized it was the first time I had given him a kiss since I was a little boy.


Today, in the cutest voice, my 8-year-old daughter asked me to start recycling. I chuckled and asked, “Why?” She replied, “So you can help me save the planet.” I chuckled again and asked, “And why do you want to save the planet?” “Because that’s where I keep all my stuff,” she said.

12. JOY

Today, when I witnessed a 27-year-old breast cancer patient laughing hysterically at her 2-year-old daughter’s antics, I suddenly realized that I need to stop complaining about my life and start celebrating it again.


Today, a boy in a wheelchair saw me desperately struggling on crutches with my broken leg and offered to carry my backpack and books for me. He helped me all the way across campus to my class and as he was leaving he said, “I hope you feel better soon.”.


Today, I was traveling with a friend in Kenya and I met a refugee from Zimbabwe. He said he hadn’t eaten anything in over 3 days and looked extremely skinny and unhealthy. Then my friend offered him the rest of the sandwich he was eating. The first thing the man said was, “We can share it.”

The Happiest People Don’t Have The Best of Everything – They Just Make The Best of Everything They Have!

Max Ivey expands platform for Amusement Industry

FYI great information here,

Max Ivey owner of the midway marketplace is trying to create a more comprehensive and accurate collection of links to all aspects of the amusement industry and that owners of carnivals circuses and organizers of fairs and festivals are welcome to a free text link on his site.

The world changed on December 7, 1941 an

The world changed on December 7, 1941 and they awakened the sleeping Giant. Please remember those that paid the price for our Freedom and what we have today, I say Thanks to our current active military and especially MSSGT Robert Webb Owens , my nephew, my brother’s son who is currently serving in Afghanistan as a United States Marine. God Bless you Webb and thanks to you and your all of your military brothers.
We shall NOT forget!

“Hug A Trunk, Fill a Trunk”

Have Trunk will Travel needs your help to save a species through
“Hug A Trunk, Fill a Trunk”
Please help now.
Make your donation through Be sure to say you are FILLING the TRUNK to Stomp Out EEHV. As soon as we hear about your donation we’ll post it on our website and add it to our tally. Our goal is $5,000 before the end of the fair on the 4th of July. Go elephant people!

“First I was dying to finish high school

“First I was dying to finish high school and start college. And then I was dying to finish college and start working. And then I was dying to marry and have children. And then I was dying for my children to grow old enough so I could return to work. And then I was dying to retire. And now, I am dying…And suddenly realize I forgot to live.”