The New truth about Sponsorships & Sponsorship Programs

The New truth about Sponsorships & Sponsorship Programs

The New truth about Sponsorships & Sponsorship Programs

There was a time when the word sponsor and philanthropic giving were almost synonymous.  You ran an event and went out prior asking local businesses to give some money to help you run your event.  The only expectations were how much can we get (from the event side) to getting some free tickets,  a sign or two and some recognition in any of the pre event advertising for the event.

Although the times have changed dramatically over the past twenty years the approach and implementation of Partnerships (Sponsorships) for events is having a difficult time making that transition from asking for donations to actually targeting, selling and following up with businesses. Today’s business partnership environment is expecting a return on that investment made in your event.

The first thing to remember is:

There is NO MAGIC answer as to how to get a Partner (Sponsor).  I think the best way to approach that subject starts with defining your event.  The better you define your event and know the demographics, you will discover that information now dictates which businesses are a great fit for your event.

The Second thing to remember is:

The Sponsor IS your Partner and thus dictates the relationship building that has to happen for the building of a successful outcome for all involved parties.  It has to be a WIN – WIN – WIN scenario.  Your guests (event attendees), Your Partners (Sponsors) and Your Event all have to take away sense of satisfaction with the overall experience. This process of Building and maintaining this relationship is a full time engagement.

The Third thing to remember is:

First and lasting impressions should be our goal with our Partners.  They HAVE to be our number one priority as we over deliver what they expect.  There are many ways to achieve this which are simple yet take some time, energy and planning, yet are relationship building skills that will pay off for years.

The Fourth thing to remember is:

Never undervalue your event, festival or Fair.  One of the biggest mistakes being made today is pricing your sponsorships (Partnerships) too low. If you believe your event is too small, too young (first or second year) or whatever other negative you put on your mind to not chase good solid Partners then you have to believe that by defining your event you may find that although your event does not have a huge attendance it does attract a particular demographic that certain businesses are also trying to reach.  I have never been one to blame a bad economy, competing events or anything else except maybe weather for having a bad event with a lack of turn out and Sponsors.  It all has to do with the right mindset and overall concern for your potential and current Partners.
The Fifth Thing to remember is:

There are many ways to develop Partnerships (Sponsorships) that get you much more money than you would ever think would come to your event.  Follow up, Coop, Grants, foundations, etc. It takes work and a commitment to your event and your partners to grow an event to a size far above your current expectations.  “What your mind believes is what comes to you”

We will be showing you how easily you can be a Partnership (Sponsorship) superstar at the Florida Festivals and Events Convention August 5-7.  We hope to see you there.  Together we can unmask some of the secrets of a successful Sponsorship Program.

Secrets to a Successful Sponsorship Program, John Owens, General Manager of the Volusia County Fair& Expo Center

“Opening Night: Creating Successful Events; Do you have your copy yet?

Buy your copy now:

Owens, John
Creating Successful Events
BookSurge (231 pp.)
$20.00 paperback
March 6, 2008
ISBN: 978-1-4196-8708-2

In plain language and with numerous examples, Owens imparts years of event-planning knowledge—
from reaching a target demographic through various media to finding sponsors and funding—in this step-bystep
Owens, a certified fair executive, has made a career of organizing large expositions, and has learned
how to use many tools for a successful event, from planning and marketing to actual operation and logistics.
He walks the reader through these stages of event planning, providing tips and specific details in a high-energy
text with many bulleted lists for easy reference. Those seeking to market an event must spend their advertising
dollars wisely, and the author provides guidance not only for reaching the desired audience by radio,
print, television and other media such as billboards and the Internet, but for meeting budgetary goals.
Specific pointers on broadcast commercials vary from comparing the length of the human attention span, to the desired ad length, to determining
the best time of day to run ads for particular events. Having learned from experience, Owens explains how some costs, such as ticket giveaways,
can actually earn money for an event. Finding a sponsor may be critical to success; Opening Night details this procedure, from creating a proposal
(with several comprehensive sample proposals included) to meeting with a prospective partner. For any event, the fundamental goal is to provide
entertainment, and Owens details the specifics of hiring and organizing special acts, keeping in mind special concerns such as sanitation and security.
Finally, to complete this crash course in large-event planning, Owens provides tips on modernizing long-standing events. The author writes
in an informal, spoken style that readily conveys his instructions.
An easy-to-read, large-print introductory guide to event planning that covers all bases.

Kirkus Discoveries, Nielsen Business Media, 770 Broadway, New York, NY 10003

A Different Perspective

I do not know who wrote this bit it is truly very poignant angle I really liked it! Hope you do too!
John Owens

1. Fall and Rise

Today, when I slipped on the wet tile floor a boy in a wheelchair caught me before I slammed my head on the ground. He said, “Believe it or not, that’s almost exactly how I injured my back 3 years ago.

2. A father’s advice

Today, my father told me, “Just go for it and give it a try! You don’t have to be a professional to build a successful product. Amateurs started Google and Apple. Professionals built the Titanic

3. The power of uniqueness.

Today, I asked my mentor – a very successful business man in his 70’s – what his top 3 tips are for success. He smiled and said, “Read something no one else is reading, think something no one else is thinking, and do something no one else is doing.

4. Looking Back

Today, I interviewed my grandmother for part of a research paper I’m working on for my Psychology class. When I asked her to define success in her own words, she said, “Success is when you look back at your life and the memories make you smile.

5. Try and U shall know

I am blind by birth. When I was 8 years old, I wanted to play baseball. I asked my father- “Dad, can I play baseball?” He said “You’ll never know until you try.” When I was a teenager, I asked him, – “Dad Can I become a surgeon?” He replied “Son, you’ll never know until you try.” Today I am a Surgeon, just because I tried!


Today, after a 72 hour shift at the fire station, a woman ran up to me at the grocery store and gave me a hug. When I tensed up, she realized I didn’t recognize her. She let go with tears of joy in her eyes and the most sincere smile and said, “On 9-11-2001, you carried me out of the World Trade Center.”


Today, after I watched my dog get run over by a car, I sat on the side of the road holding him and crying. And just before he died, he licked the tears off my face.


Today at 7AM, I woke up feeling ill, but decided I needed the money, so I went into work. At 3PM I got laid off. On my drive home I got a flat tire. When I went into the trunk for the spare, it was flat too. A man in a BMW pulled over, gave me a ride, we chatted, and then he offered me a job. I start tomorrow.


Today, as my father, three brothers, and two sisters stood around my mother’s hospital bed, my mother uttered her last coherent words before she died. She simply said, “I feel so loved right now. We should have gotten together like this more often.”


Today, I kissed my dad on the forehead as he passed away in a small hospital bed. About 5 seconds after he passed over, I realized it was the first time I had given him a kiss since I was a little boy.


Today, in the cutest voice, my 8-year-old daughter asked me to start recycling. I chuckled and asked, “Why?” She replied, “So you can help me save the planet.” I chuckled again and asked, “And why do you want to save the planet?” “Because that’s where I keep all my stuff,” she said.

12. JOY

Today, when I witnessed a 27-year-old breast cancer patient laughing hysterically at her 2-year-old daughter’s antics, I suddenly realized that I need to stop complaining about my life and start celebrating it again.


Today, a boy in a wheelchair saw me desperately struggling on crutches with my broken leg and offered to carry my backpack and books for me. He helped me all the way across campus to my class and as he was leaving he said, “I hope you feel better soon.”.


Today, I was traveling with a friend in Kenya and I met a refugee from Zimbabwe. He said he hadn’t eaten anything in over 3 days and looked extremely skinny and unhealthy. Then my friend offered him the rest of the sandwich he was eating. The first thing the man said was, “We can share it.”

The Happiest People Don’t Have The Best of Everything – They Just Make The Best of Everything They Have!

Max Ivey expands platform for Amusement Industry

FYI great information here,

Max Ivey owner of the midway marketplace is trying to create a more comprehensive and accurate collection of links to all aspects of the amusement industry and that owners of carnivals circuses and organizers of fairs and festivals are welcome to a free text link on his site.

The world changed on December 7, 1941 an

The world changed on December 7, 1941 and they awakened the sleeping Giant. Please remember those that paid the price for our Freedom and what we have today, I say Thanks to our current active military and especially MSSGT Robert Webb Owens , my nephew, my brother’s son who is currently serving in Afghanistan as a United States Marine. God Bless you Webb and thanks to you and your all of your military brothers.
We shall NOT forget!

“Hug A Trunk, Fill a Trunk”

Have Trunk will Travel needs your help to save a species through
“Hug A Trunk, Fill a Trunk”
Please help now.
Make your donation through Be sure to say you are FILLING the TRUNK to Stomp Out EEHV. As soon as we hear about your donation we’ll post it on our website and add it to our tally. Our goal is $5,000 before the end of the fair on the 4th of July. Go elephant people!

“First I was dying to finish high school

“First I was dying to finish high school and start college. And then I was dying to finish college and start working. And then I was dying to marry and have children. And then I was dying for my children to grow old enough so I could return to work. And then I was dying to retire. And now, I am dying…And suddenly realize I forgot to live.”

Everything I Need to Know I learned in Treatment

The Author of this piece is unknown but I really like it and hope you do too.

  • Every day is a precious gift
  • Don’t waste today worrying about tomorrow
  • Unconditional love is a joy to give and a blessing to receive
  • There are NO coincidents…
  • God shines through the people we love and guides us.
  • Slow down
  • Take deep breaths
  • Believe in miracles
  • Don’t quit
  • Never give up hope
  • Doctors and nurses and their families are extraordinary people who need our prayers.
  • Prayer is powerful
  • Everyone should spend at least one day in an oncologist’s office.
  • Be generous with your praise
  • Say “thank you” often
  • Don’t allow little things to upset you
  • We need very few material possessions to live and be happy.

24 Ways to Kill Creativity

24 Ways to Kill Creativity


Used as a handout at the Florida Federation of Fairs by Scott Merselis of the Florida State Fair.

-.Author -anon

This is a great list to examine, as a check list, for yourself and/or your management.

  1. Never, ever examine yourself or the way you manage your people
  2. Never hire smart people.  Turn down all applicants with broad intellectual or artistic interests.  Instead, look for applicants who are good-looking and make good impressions.  The perfect applicant is one who is most comfortable working with the “box.”
  3. Whatever it is you do, do it over and over and over again.  Never look at where your business, market, or competition is going.
  4. Discourage all questions
  5. Encourage a corporate min-set that labels people who ate creative as “flakes”
  6. Have lots of structured meeting.  Kill ideas immediately as they are offered with comments like: “It’ll never work.” ” It cost too much,” ” It’s been tried before,” “If it was any good, someone else would have done it,” “Get a committee to look into it,” “I’ll get back to you,” “Yes, but….,” or try giving dirty looks or silence.  If a meeting should produce an idea that you can’t kill, demand instant documentation and cost estimates.  Require prior assurance that the idea will succeed and let everyone know that their career is “on the line.”
  7. Force everyone to work with your system.  Never tolerate any suggestion that implies that your system may contribute to a problem.
  8. Make your strategic plans and goals as vague as possible.  Never let your people know what you “real” plans are.  Never change your plans.
  9. Never offer meaningful incentives or rewards.  Maintain that all profits must go back into the company for the good of the company.
  10. Never allow people to loosen up in meetings.  Something happens when people arouse their playful sides, they start coming up with ideas.  Keep things serious.
  11. Discourage all initiative.  Tell people exactly how to do their jobs. If you hired the right people, you probably won’t have employees who are taking initiatives.
  12. Maintain a highly centralized sales organization.
  13. Do not be accessible to your people.  Always keep your door closed.  Use body language to show that you’re not to be disturbed.
  14. Cultivate blandness.  Establish dress codes and symmetrical organizational charts.  Discourage anything that might excite people about their work.
  15. Promote your least creative people as high and as and as fast as you can.  Make them highly visible by awarding them company cars, titles, parking spaces, special bonuses and other perks.
  16. If someone offers an idea, tell them it’s irrelevant. If they prove it’s relevant, tell them it can’t work.  If they prove it can work, tell them it’s dangerous.  If they prove it’s safe, tell them it’s un-saleable.  If they prove it’s saleable, tell them you’ll create a committee to study it.  Make sure no one with real power is on the committee.  This way no one with real clout will push it.
  17. If someone want to try something new, remind them of all their past failures and mistakes.
  18. If you notice someone becoming preoccupied with a problem, tell them to think about it on their own time, but not yours.
  19. Never allow intuitions, gut feeling, or hunches.
  20. If you absolutely must accept a creative idea, provide no feedback whatsoever to its creator.
  21. Send lots of memos and copies to everyone about playing it safe.  When you play not to lose, you don’t have to worry about taking risks, innovating or confronting challenges.
  22. Attend outside seminars that are designed to change the way you think.  Then hold a meeting with your employees, and make noises about the need for innovation, creative-thinking and risk-taking.  Praise these as abstract “notions,” and, then don’t change a thing about the way you manage or reward people.
  23. Do not buy or read any books about creative thinking.  If an employee mentions one, then walk away, without comment, as fast as possible.
  24. When your company is no longer competitive, make sure your salespeople realize that the collapse of the company was beyond your control.  Blame it on the price of oil, the global economy, the government, unfair practices of suppliers, or unethical customers.

23 Adult Truths

Author Anon:



 1. Sometimes I’ll look down at my watch 3 consecutive times and still not know what time it is.

 2. Nothing sucks more than that moment during an argument when you realize you’re wrong.

 3. I totally take back all those times I didn’t want to nap when I was younger.

 4. There is great need for a sarcasm font.

 5. How the hell are you supposed to fold a fitted sheet?

 6. Was learning cursive really necessary?

 7. Map Quest really needs to start their directions on # 5. I’m pretty sure I know how to get out of my neighborhood.

 8. Obituaries would be a lot more interesting if they told you how the person died.

 9. I can’t remember the last time I wasn’t at least kind-of tired.

 10. Bad decisions make good stories.

 11. You never know when it will strike, but there comes a moment at work when you know that you just aren’t going to do anything productive for the rest of the day.

 12. Can we all just agree to ignore whatever comes after Blue Ray?

 I don’t want to have to restart my collection…again.

 13. I’m always slightly terrified when I exit out of Word and it asks me if I want to save any changes to my ten-page technical report that I swear I did not make any changes to.

 14. I keep some people’s phone numbers in my phone just so I know not to answer when they call.

 15. I think the freezer deserves a light as well.

 16. I disagree with Kay Jewelers. I would bet on any given Friday or Saturday night more kisses begin with Bud Light than Kay.

 17. I wish Google Maps had an “Avoid Ghetto” routing option.

 18. I have a hard time deciphering the fine line between boredom and hunger.

 19. How many times is it appropriate to say “What?” before you just nod and smile because you still didn’t hear or understand a word they said? — or care to??

 20. I love the sense of camaraderie when an entire line of cars teams up to prevent a jerk from cutting in at the front. Stay strong, brothers and sisters!

 21. Shirts get dirty. Underwear gets dirty. Pants? Pants never get dirty, and you can wear them forever.

 22. Even under ideal conditions people have trouble locating their car keys in a pocket, finding their cell phone, and Pinning the Tail on the Donkey– but I’d bet everyone can find and push the snooze button from 3 feet away, in about 1.7 seconds, eyes closed, first time, every time.

 23. The first testicular guard, the “Cup,” was used in Hockey in 1874 and the first helmet was used in 1974. That means it only took 100 years for men to realize that their brain is also important.

 Ladies…..Quit Laughing.